One day it hits you… “I know, I’m going to start my own business!” There’s something inside, a passion you have for what you do and you feel compelled to share this with the world.

It could be that you have become super knowledgeable about your chosen subject. It’s your zone of genius and you have developed this passion for many years to become an expert at what you do.

Or maybe you have just discovered something you love to do and are beginning your entrepreneurial journey. You still have expertise in your chosen subject or you wouldn’t be pulled to go in this direction.

It’s important, I believe, to really own your expertise and confidently step out and show the world just how fabulous you are.

It’s now your job to convince everyone that sees you on Instagram that you are an expert in your niche.

The right people will feel that sense of confidence in your energy, they will trust you. Growing your business will be much easier.

This video is all about practical ways to be seen as an expert in your niche so you can give off all the right signals in your social media to anyone that sees you.